Hi everyone! Hope you all are handling the sunshine and high temperatures without too much pain and suffering. I was just talking with my friends in the Trinidad neighborhood last week and we quickly agreed we shouldn’t complain about the weather. We wait all year for summer to get here, and when it does, we complain about being too hot. I guess we just can’t be made happy these days. : )
But back to the subject at hand. Unless you live in a cave or under a rock (and obviously that’s not true – you have Internet access!), you are aware of the growing popularity of social media. Social media is the general name given to online tools such as Facebook, Twitter, LinkedIn and various other products which encourage collective collaboration and sharing of information. Even though most of the products started out as a way for people to interact with family and friends around the world, they have quickly become powerful marketing and business tools as well.
Using social media to sell your home – whether in Washington, D.C., Palisades, Trinidad or NW DC – is a great idea. The ease and availability of these tools allows information to pass from one person to a countless amount in a matter of mere moments. All it takes is a click of a button and your friends can share the information about your home to their friends, who can pass it on to their friends and this can continue forever. The marketing capabilities of these networks is nearly unmatched. Even though the results may be somewhat hard to quantify on paper, if it sells the house – that’s a pretty steadfast confirmation of its power.
I use social media tools in both my personal and professional lives for this very reason. When I have a property listed that I think is perfect for a particular person, I’m quick to jump on Facebook and share the info. And I always make sure to tell that person to pass the information on if they know of anyone in the market to buy a home in Washington DC. This is just one more tool in my tool box of ways to get the best and quickest results possible for my clients. It’s this attention to detail I hope will turn my clients into faithful and long-time clients.
Find me on Facebook or follow me on Twitter for the latest news and trends in the Washington DC real estate market. Plus, as always, a little fun as well.
~ Michelle